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Shooting Moon Treeline

Generate More Leads & Traffic For Your FinTech Company

We create website content that converts for successful FinTech & financial services companies.

Let us show you exactly what you need to do to increase organic traffic to one piece of content on your site. Completely free and no strings attached.

GET YOUR FREE CONTENT OPTIMIZATION
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Jill Coyle

Jill Coyle

Founder

There is a sense of confidence I get when I know Chosen Data is working with us.

Anything analytical or data driven, Chosen Data is the perfect partner.

They get it done, and they get it done well.
Read Full Review on Clutch
Chris Healy

Chris Healy

Founder

The deliverables were highly valuable. The concise, in-depth reports provided insights that matter, and the analysis provided clear, actionable steps toward increasing revenue. The presentation hit us like a truck and it was clear we could expect immediate results from taking action on their insights.
Read Full Review on Clutch

Our FinTech SEO Process

Purpose

Our FinTech services SEO and content strategies will help you scale organic traffic and revenue.

Phase 1: Target Audience Deep Dive

Our process starts with getting a deep understanding of your business and target audience. We’ll work closely with your team and utilize our own financial services knowledge to develop the strategy you need to grow your search visibility.

Phase 2: Research & Strategy

The audit and research phase helps determine the exact SEO tactics your company needs to help move the needle.

Phase 3: Content Creation and Optimization

Finally we move into the optimization and content creation phase.  This is where we continually create new content for your website and optimize any existing assets you may have to improve our organic search footprint.

Benefits

Generate more revenue and improve your bottom line because we build you a scalable lead generation system.
Improve your lead volume and quality because we help you get in front of your target audience when they are ready to buy.
Grow your organic traffic & visibility because our content system will make you an industry authority.
Get new backlinks and mentions because we have strategic partnerships with financial services websites.
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SEO PROJECT CASE STUDIES

We are considered expert SEO consultants for FinTech companies because we understand the unique digital marketing challenges that the financial industry faces. We have systems that create feedback loops, help us learn, and generate predictable results.

CONTENT STRATEGY AND CREATION

Problem:

Client had redesigned their website and lost 73% of their organic traffic. They removed most of their blog content as they felt the traffic they were getting was not converting or leading to new business.

Solution:

We created a new content strategy that focused on targeting keywords at all 3 phases of the funnel. We then created 2-3 new blog and resource pages per month. Many of the posts we published started ranking on the first page for our target keywords within 2-3 months. This allowed us to build traffic to new record highs but also grow leads at a similar rate. The chart shows organic click and impression growth for a new piece of content that was published in January.

Results:

The website recently reached new all time highs for organic traffic and is on pace to continue that growth over the next few months. Leads generated specifically from the content we created has also led to new record highs. Organic search is now the clients most profitable channel and we are looking to continue to scale this growth.

CTR ANALYSIS, EXECUTION, & TESTING

Problem:

Informational content website was seeing a steady decline in organic traffic. They had published 1,000's of posts throughout the years but hadn't made any updates to their current content that performed well in the past but started to decline.

Solution:

Since the website had over 1,000 blogs, we used our custom CTR analysis tool to identity the pages that would have the most traffic improvement in the short term if we could improve the CTR for the keywords they already rank well for. This was the clear low hanging fruit that could help reverse the decline in traffic.

Results:

By rewriting our title tags and meta descriptions and using our SEO testing tool, we were able to see increases in both CTR and average position which resulted in huge increases in clicks for our target pages.

WEBSITE MIGRATION STRATEGY & EXECUTION

Problem:

Growing marketing SaaS platform wanted to rebrand and narrow their focus into what the do best. They wanted to minimize any traffic loss during this migration and put a plan in place to grow their organic visibilty.

They also had been seeing declining rankings for their most important product based keyword.

They also had been seeing declining rankings for their most important product based keyword.

Solution:

We followed our Migration checklist to ensure that no stones were left unturned and traffic loss was minimal. We ramped up marketing efforts after the migration to start building brand awareness for the new domain.

Results:

We now rank in position 1 for our top money keyword which was previously on page 2 before the migration. This has led to hundreds of clicks per month from highly qualified users in our target audience.

We outranked some big authority marketing sites with our smaller and less authoritative domain.

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OUR FINTECH SEO STACK

Thanks to John, our Director of Tech SEO, and his hobby of collecting lifetime memberships on AppSumo, we’ve tried enough SEO tools to break a Google Sheet formula if we were to count them. Those we use today are our long-time faves.

FINTECH SEO TEAM ROLES

High standard of work starts with a high standard of people. The team needs a variety of FinTech and financial services expertise, and at the same time, everyone needs the experience with working for SEO results.

Branko Kral

Founder & Director

Branko has led projects in the Crypto & FinTech industries and helps keep the Chosen Data team moving forward. He's increased revenue for both startups and established companies through his innovative strategies and attention to detail.

Sona Krsnakova

Design Lead

Sona has worked on design for some of the top FinTech & crypto companies. She makes your assets stand out, and she makes you love the creative parts of the process. Her taste and ideas are bold.

John Reinesch

Co-Founder & SEO Director

John is one of a kind in his research methods, strategy files, automation routines, execution speed, and amount of AppSumo lifetime deals. He’s the SEO who gives you confidence that you’re doing it right.

Oscar Argüello

Project Manager, Design Lead

Oscar's organizational and communication skills put the professional email forwarders that you’ve been annoyed with to shame. He's the PM you've been dreaming of who understands advanced workflows just as well as he understands marketing.

Oscar Argüello

Project Manager, Design Lead

Oscar keeps all of our health and wellness SEO projects on pace and on schedule. He understands the healthcare industry and will work with you to make sure we are hitting all of our KPI's.

Byron Corrales

Development Lead

Byron can help solve any complex website development problems your health and wellness business may be facing. He will assist you with everything from optimizing your current website or creating brand new page templates from scratch.

Veronika Senova

Operations Manager, Data Viz

Veronika has a master’s in statistics, a knack for creating systems, an eye for visual communication, and a thrilled little family. You’ll know she’s behind the scenes of the good things that come your way when you get involved with us.

Marjorie Launico

Medical & Health Copywriter

Marjorie is an emergency room physician who likes to write at night to unwind. When you read her in-depth articles, you’ll be able to tell they’re written by a doctor. One who cares deeply about the facts, and one who understands marketing too.

Michael Ofei

Martech Copywriter

Michael specializes in crafting long-form pieces for Martech companies. He’s also an accomplished author, blogger, and a slightly above average cook.

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GET YOUR FREE CONTENT OPTIMIZATION GUIDELINE

One of our FinTech SEO strategists will give you a step by step plan to help you improve one piece of content on your site. You can then implement, and enjoy the results.