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Senior Digital Marketing Manager
For search engines, tech SEO helps the crawlers understand your website’s relevance and authority. To a point where Google learns to prefer your website. You get there with clean back-end, effective SEO tags, strategic structure, migration checklists, working links and redirects, or monitoring.
For visitors, it aims to make the experience smooth and enjoyable. To remove friction and reward interaction. You get there with engaging design, site speed, intuitive UX, ease of navigation, or a short path to desired content.
We consider ourselves expert technical SEO consultants because we have systems that create feedback loops, help us learn, and generate predictable results.
In the face of Core Web Vitals growing in importance as a ranking factor, the client’s FinTech site showed dire PageSpeed scores.
A tragic 16 on mobile, as little as 56 on desktop.
We took a round of trying to optimize the existing website, built on Gatsby. We had minor improvements, but nothing to call home about.
So we told the client about the expected impact of a platform migration, and flipped the whole site to a custom WordPress theme.
Mobile PageSpeed scores improved to 73 and desktop speed improved to 90. The magic was acknowledged and success memes were exchanged on Slack.
Organic clicks started to trend up shortly after page speed was improved.
Informational content website was seeing a steady decline in organic traffic. They had published 1,000's of posts throughout the years but hadn't made any updates to their current content that performed well in the past but started to decline.
Since the website had over 1,000 blogs, we used our custom CTR analysis tool to identity the pages that would have the most traffic improvement in the short term if we could improve the CTR for the keywords they already rank well for. This was the clear low hanging fruit that could help reverse the decline in traffic.
By rewriting our title tags and meta descriptions and using our SEO testing tool, we were able to see increases in both CTR and average position which resulted in huge increases in clicks for our target pages.
Growing marketing SaaS platform wanted to rebrand and narrow their focus into what the do best. They wanted to minimize any traffic loss during this migration and put a plan in place to grow their organic visibilty.
They also had been seeing declining rankings for their most important product based keyword.
We followed our Migration checklist to ensure that no stones were left unturned and traffic loss was minimal. We ramped up marketing efforts after the migration to start building brand awareness for the new domain.
We now rank in position 1 for our top money keyword which was previously on page 2 before the migration. This has led to hundreds of clicks per month from highly qualified users in our target audience.
We outranked some big authority marketing sites with our smaller and less authoritative domain.
We’ve learned the technical aspects of SEO through study and experimenting. Now we enjoy passing on what we know.
How you present the data from a technology audit is critical for getting changes implemented. Follow our process to make sure your websites technical foundation is in place.
Our CTR tool analyzes your benchmark CTR at each position of the first page and then lets your know what the biggest query and landing page opportunities are for improvement.
When migrating your website to another domain or when you are making major website changes, it is critical to follow a step by step process to minimize any traffic loss and set yourself up for future growth.
High standard of work starts with a high standard of people. The team needs a variety of expertise, and at the same time, everyone needs the experience with working for SEO results.
Community leader, optimizer, linguist fluent in four languages, and a global citizen who has lived in seven countries, Branko is the marketer you want to spearhead your project.
Sona makes your assets stand out, and she makes you love the creative parts of the process. Her taste and ideas are bold. If you get to work with her enough, you may even learn a thing or two about cold water waves.
John is one of a kind in his research methods & strategy. He's worked directly with the executive teams of some of the largest B2B & B2C brands and has helped various companies in the health & wellness space scale their businesses through organic search.
Oscar keeps all of our FinTech, Crypto, & blockchain SEO projects on pace and on schedule. He understands the finance industry and will work with you to make sure we are hitting all of our KPI's.
Byron can help solve any complex website development problems your MarTech business may be facing. He will assist you with everything from optimizing your current website or creating brand new page templates from scratch.
Byron can help solve any complex website development problems your FinTech or Crypto business may be facing. He will assist you with everything from optimizing your current website or creating brand new page templates from scratch.
David has setup complex web analytics tracking for many brands in the FinTech & Crypto space. Having accurate data is critical for your SEO campaign and David will make sure all of the valuable actions we are trying to drive are tracked and ultimately mapped back to revenue.
Veronika helps keep our systems running well and works behind the scenes for all of our FinTech and crypto clients. She will help make sure your reporting is visualized in a way that allows us to easily find insights and drive business decisions.
Michael specializes in crafting long-form pieces for Martech companies. He’s also an accomplished author, blogger, and a slightly above average cook.