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GENERATE MORE REVENUE FOR YOUR MARTECH COMPANY

We help marketing technology & SaaS companies increase revenue from organic search through tech SEO, content, & analytics.

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Jill Coyle

Jill Coyle

VP & Director,
Hill Aevium

There is a sense of confidence I get when I know Chosen Data is working with us.

Anything analytical or data driven, Chosen Data is the perfect partner.

They get it done, and they get it done well.

Chris Healy

Chris Healy

CEO,
The Longhairs

The deliverables were highly valuable. The concise, in-depth reports provided insights that matter, and the analysis provided clear, actionable steps toward increasing revenue. The presentation hit us like a truck and it was clear we could expect immediate results from taking action on their insights.

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HOW WE INCREASE REVENUE FOR MARTECH COMPANIES

Purpose

Our MarTech SEO and content strategies will help you scale user growth of your platform. We use a full funnel approach to SEO which allows us to improve lead generation and traffic generation.

Phase 1: Target Audience Deep Dive

Our process starts with getting a deep understanding of your business and target audience. We will work closely with your team to understand the problems your organization is trying to solve.

Phase 2: Research & Strategy

Next we move into the audit and research phase. The audit and research documents help set the stage for which specific SEO tactics your business needs to get results.

Phase 3: Content Creation and Optimization

Finally we move into the optimization and content creation phase.  This is where we continually create new content for your website and optimize any existing assets you may have to improve our organic search footprint.

Benefits

Increased lead quality because we help fill your funnel at all stages and utilize content to nurture users until they become a customer.
Improved website authority because we partner with some of the largest companies in the digital marketing space.
Increased website traffic and keyword rankings because we leverage our marketing industry knowledge to turn your website into a content machine.
Understand what is working and where the opportunities are because our actionable reporting focuses on uncovering what is driving business value.
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SEO PROJECT CASE STUDIES

We are considered expert SEO consultants for MarTech & marketing SaaS companies because we understand the unique digital marketing challenges that the marketing industry faces. We have systems that create feedback loops, help us learn, and generate predictable results.

CONTENT STRATEGY AND CREATION

Problem:

Client had redesigned their website and lost 73% of their organic traffic. They removed most of their blog content as they felt the traffic they were getting was not converting or leading to new business.

Solution:

We created a new content strategy that focused on targeting keywords at all 3 phases of the funnel. We then created 2-3 new blog and resource pages per month. Many of the posts we published started ranking on the first page for our target keywords within 2-3 months. This allowed us to build traffic to new record highs but also grow leads at a similar rate. The chart shows organic click and impression growth for a new piece of content that was published in January.

Results:

The website recently reached new all time highs for organic traffic and is on pace to continue that growth over the next few months. Leads generated specifically from the content we created has also led to new record highs. Organic search is now the clients most profitable channel and we are looking to continue to scale this growth.

CTR ANALYSIS, EXECUTION, & TESTING

Problem:

Informational content website was seeing a steady decline in organic traffic. They had published 1,000's of posts throughout the years but hadn't made any updates to their current content that performed well in the past but started to decline.

Problem

Solution:

Since the website had over 1,000 blogs, we used our custom CTR analysis tool to identity the pages that would have the most traffic improvement in the short term if we could improve the CTR for the keywords they already rank well for. This was the clear low hanging fruit that could help reverse the decline in traffic.

Solution

Results:

By rewriting our title tags and meta descriptions and using our SEO testing tool, we were able to see increases in both CTR and average position which resulted in huge increases in clicks for our target pages.

Results

WEBSITE MIGRATION STRATEGY & EXECUTION

Problem:

Growing SaaS platform wanted to rebrand and narrow their focus into what the do best. They wanted to minimize any traffic loss during this migration and put a plan in place to grow their organic visibilty.

They also had been seeing declining rankings for their most important product based keyword.

Problem

Solution:

We followed our Migration checklist to ensure that no stones were left unturned and traffic loss was minimal. We ramped up marketing efforts after the migration to start building brand awareness for the new domain.

Solution

Results:

We now rank in position 1 for our top money keyword which was previously on page 2 before the migration. This has led to hundreds of clicks per month from highly qualified users in our target audience.

We outranked some big authority marketing sites with our smaller and less authoritative domain.

Results
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OUR MARTECH SEO STACK

Utilizing the right tools is critical to the success of your campaign. We have tested and vetted 100s of tools over the years and have dialed in on our SEO tool stack to the essential tools that every marketing technology SEO campaign needs.

Comete

RESOURCES & PUBLICATIONS

We’ve learned the aspects of SEO through study and experimenting. Now we enjoy passing on what we know.

TECHNICAL AUDIT DECK TEMPLATE

Download Our Audit Deck

How you present the data from a technology audit is critical for getting changes implemented. Follow our process to make sure your websites technical foundation is in place.

IN-HOUSE CTR ANALYSIS TOOL

Download Our CTR Tool

Our CTR tool analyzes your benchmark CTR at each position of the first page and then lets your know what the biggest query and landing page opportunities are for improvement.

DOMAIN MIGRATION CHECKLIST

Download The Checklist

When migrating your website to another domain or when you are making major website changes, it is critical to follow a step by step process to minimize any traffic loss and set yourself up for future growth.

MARTECH SEO TEAM ROLES

High standard of work starts with a high standard of people. The team needs a variety of MarTech and SaaS expertise, and at the same time, everyone needs the experience with working for SEO results.

Branko Kral

Founder & Director

Branko has been featured on many of the top MarTech websites in the industry and continues to work with some of the top brands. He'll help you leverage his MarTech relationships to grow search presence.

Branko Kral

Founder & Director

Branko has been featured on many of the top MarTech websites in the industry and continues to work with some of the top brands. He'll help you leverage his MarTech relationships to grow search presence.

Sona Krsnakova

Design

Sona has worked on design for some of the best MarTech companies. She makes your assets stand out, and she makes you love the creative parts of the process. Her taste and ideas are bold.

Scott Raynor

Marketing Copywriter

Scott has vast experience with writing for some of the largest MarTech websites in the industry. He's written for Moz, Single Grain, SEMrush, Supermetrics, SERPStat, and more.

John Reinesch

Co-Founder & SEO Director

John has led SEO strategy for some of the largest MarTech companies in the industry. He know's the industry well and he know's what it takes to drive organic traffic in the competitive MarTech landscape.

John Reinesch

Co-Founder & SEO Director

John is one of a kind in his research methods, strategy files, automation routines, execution speed, and amount of AppSumo lifetime deals. He’s the SEO who gives you confidence that you’re doing it right.

Oscar Argüello

Project Manager, Design Lead

Oscar keeps all of our MarTech SEO projects on pace and on schedule. He understands the marketing industry and will work with you to make sure we are hitting all of our KPI's.

David Nwosu

Analytics Dev

David has setup complex web analytics tracking for many of the leading brands in the MarTech space. Having accurate data is critical for your MarTech SEO campaign and David will make that happen.

Veronika Senova

Operations Manager & Data Viz Expert

Veronika helps keep our systems running well and works on business operations. She will also work with you on data visualization to make sure our reporting is as actionable as possible.

Noah Kain

SEO Strategist

Noah brings deep technical and content SEO expertise to the team. He's involved in our end to end SEO process from Strategy to execution.

Noah Kain

SEO Strategist

Noah brings deep technical and content SEO expertise to the team. He's involved in our end to end SEO process from strategy to execution.

Noah Kain

SEO Strategist

Noah brings deep technical and content SEO expertise to the team. He's involved in our end to end SEO process from strategy to execution.

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BOOK YOUR STRATEGY CALL

Book a call with one of our MarTech growth strategists to learn more about how you can increase revenue through SEO.