We build out content production websites for successful MarTech companies.
Let us show you exactly what you need to do to increase organic traffic to one piece of content on your site. Completely free and no strings attached.
Our MarTech SEO and content strategies will help you scale user growth of your platform. We use a full funnel approach to SEO which allows us to improve lead generation and traffic generation.
Our process starts with getting a deep understanding of your business and target audience. We will work closely with your team to understand the problems your organization is trying to solve.
Next we move into the audit and research phase. The audit and research documents help set the stage for which specific SEO tactics your business needs to get results.
Finally we move into the optimization and content creation phase. This is where we continually create new content for your website and optimize any existing assets you may have to improve our organic search footprint.
We are considered expert SEO consultants for MarTech & marketing SaaS companies because we understand the unique digital marketing challenges that the marketing industry faces. We have systems that create feedback loops, help us learn, and generate predictable results.
Client had redesigned their website and lost 73% of their organic traffic. They removed most of their blog content as they felt the traffic they were getting was not converting or leading to new business.
We created a new content strategy that focused on targeting keywords at all 3 phases of the funnel. We then created 2-3 new blog and resource pages per month. Many of the posts we published started ranking on the first page for our target keywords within 2-3 months. This allowed us to build traffic to new record highs but also grow leads at a similar rate. The chart shows organic click and impression growth for a new piece of content that was published in January.
The website recently reached new all time highs for organic traffic and is on pace to continue that growth over the next few months. Leads generated specifically from the content we created has also led to new record highs. Organic search is now the clients most profitable channel and we are looking to continue to scale this growth.
Informational content website was seeing a steady decline in organic traffic. They had published 1,000's of posts throughout the years but hadn't made any updates to their current content that performed well in the past but started to decline.
Since the website had over 1,000 blogs, we used our custom CTR analysis tool to identity the pages that would have the most traffic improvement in the short term if we could improve the CTR for the keywords they already rank well for. This was the clear low hanging fruit that could help reverse the decline in traffic.
By rewriting our title tags and meta descriptions and using our SEO testing tool, we were able to see increases in both CTR and average position which resulted in huge increases in clicks for our target pages.
Growing SaaS platform wanted to rebrand and narrow their focus into what the do best. They wanted to minimize any traffic loss during this migration and put a plan in place to grow their organic visibilty.
They also had been seeing declining rankings for their most important product based keyword.
We followed our Migration checklist to ensure that no stones were left unturned and traffic loss was minimal. We ramped up marketing efforts after the migration to start building brand awareness for the new domain.
We now rank in position 1 for our top money keyword which was previously on page 2 before the migration. This has led to hundreds of clicks per month from highly qualified users in our target audience.
We outranked some big authority marketing sites with our smaller and less authoritative domain.
Utilizing the right tools is critical to your growth. We have tested and vetted dozens of SEO tools over the years and have dialed in our tool stack to the very best tools that every marketing technology needs. Below are the main ones.
We’ve learned the aspects of SEO through study and experimenting. Now we enjoy passing on what we know.
High standard of work starts with a high standard of people. The team needs a variety of MarTech and SaaS expertise, and at the same time, everyone needs the experience with working for SEO results.
Branko has been featured on many of the top MarTech websites in the industry due to his innovative tactics & strategy. He continues to work with some of the top brands in the marketing industry. He'll help you leverage his MarTech relationships to grow your search presence.
Sona has worked on design for some of the best MarTech companies. She makes your assets stand out, and she makes you love the creative parts of the process. Her taste and ideas are bold.
John has led SEO strategy for some of the largest MarTech companies in the industry. He know's the industry well and he know's what it takes to drive organic traffic in the competitive MarTech landscape.
Oscar keeps all of our MarTech SEO projects on pace and on schedule. He understands the marketing industry and will work with you to make sure we are hitting all of our KPI's.
Byron can help solve any complex website development problems your MarTech business may be facing. He will assist you with everything from optimizing your current website or creating brand new page templates from scratch.
David has setup complex web analytics tracking for many of the leading brands in the MarTech space. Having accurate data is critical for your MarTech SEO campaign and David will make that happen.
Veronika helps keep our systems running well and works on business operations. She will also work with you on data visualization to make sure our reporting is as actionable as possible.
Father of a lovely family with a master's degree in Probability and Statistics he enjoys working with data and big data pipelines. Radko has analyzed, tested, and transformed hundreds of messy data sources into well-organized integrated databases, so they can later become tailor-made dashboards with breathtaking insides. Programming languages of choice are SQL, Scala, and R.
Jul Domingo worked in clinical research for five years before pursuing her passion for writing. She now leverages her research skills to create data-driven content and journalistic style pieces. Coming from a family of entrepreneurs, she particularly enjoys writing about marketing and business-related topics.
Prachi is a technical copywriter and trained choreographer with a background in Computer Science Engineering. When not stirring a routine with other artists, she is at her desk, usually writing and coding sometimes.
With a tech backdrop, she is always curious to learn more about the good stuff and add it to her writing stack.
I'm a 3rd Generation Slavic-American living in the Deep Southeast of the U.S. for the past 20 years - accent shamefully now included. My passions involve gaming (Console, PC & Tabletop), creative writing, illustration, storytelling, strength training & powerlifting, and long hiking/camping trips. When I'm not enjoying my downtime from work I am OBSESSED with optimization, streamlining processes, and providing absolutely top-notch deliverables as quickly - but also as efficiently - as is humanly possible!
One of our MarTech SEO strategists will give you a step by step plan to help you improve one piece of content on your site. You can then implement, and enjoy the results.
