VP & Director,
There is a sense of confidence I get when I know Chosen Data is working with us.
Anything analytical or data driven, Chosen Data is the perfect partner.
They get it done, and they get it done well.
The deliverables were highly valuable. The concise, in-depth reports provided insights that matter, and the analysis provided clear, actionable steps toward increasing revenue. The presentation hit us like a truck and it was clear we could expect immediate results from taking action on their insights.
Our health and wellness SEO and content strategies always have Google’s “E-A-T ” guidelines in mind. It is critical we establish Expertise, Authoritativeness, and Trustworthiness (E-A-T) by using your website content and getting featured on large health care related websites.
Our process starts with getting a deep understanding of your business and target audience. We will work closely with your team to figure out exactly who we are trying push our marketing towards.
Next we move into the audit and research phase. The audit and research documents help set the stage for which specific SEO tactics your business needs to get results.
Finally we move into the optimization and content creation phase. This is where we continually create new content for your website and optimize any existing assets you may have to improve our organic search footprint.
We are considered expert SEO consultants for health and wellness industries because we understand the unique digital marketing challenges that the health industry faces. We have systems that create feedback loops, help us learn, and generate predictable results.
Healthcare clinic had redesigned their website and lost 73% of their organic traffic. They removed most of their blog content as they felt the traffic they were getting was not converting or leading to new business.
We created a new content strategy that focused on targeting keywords at all 3 phases of the funnel. We then created 2-3 new blog and resource pages per month. Many of the posts we published started ranking on the first page for our target keywords within 2-3 months. This allowed us to build traffic to new record highs but also grow leads at a similar rate. The chart shows organic click and impression growth for a new piece of content that was published in January.
The website recently reached new all time highs for organic traffic and is on pace to continue that growth over the next few months. Leads generated specifically from the content we created has also led to new record highs. Organic search is now the clients most profitable channel and we are looking to continue to scale this growth.
Health and diet website was seeing a steady decline in organic traffic. They had published 1,000's of posts throughout the years but hadn't made any updates to their current content that performed well in the past but started to decline.
Since the website had over 1,000 blogs, we used our custom CTR analysis tool to identity the pages that would have the most traffic improvement in the short term if we could improve the CTR for the keywords they already rank well for. This was the clear low hanging fruit that could help reverse the decline in traffic.
By rewriting our title tags and meta descriptions and using our SEO testing tool, we were able to see increases in both CTR and average position which resulted in huge increases in clicks for our target pages.
Growing SaaS platform wanted to rebrand and narrow their focus into what the do best. They wanted to minimize any traffic loss during this migration and put a plan in place to grow their organic visibilty.
They also had been seeing declining rankings for their most important product based keyword.
We followed our Migration checklist to ensure that no stones were left unturned and traffic loss was minimal. We ramped up marketing efforts after the migration to start building brand awareness for the new domain.
We now rank in position 1 for our top money keyword which was previously on page 2 before the migration. This has led to hundreds of clicks per month from highly qualified users in our target audience.
We outranked some big authority marketing sites with our smaller and less authoritative domain.
We’ve learned the aspects of SEO through study and experimenting. Now we enjoy passing on what we know.
How you present the data from a technical SEO audit is critical for getting changes implemented. Follow our process to make sure your websites technical foundation is in place.
Our CTR tool analyzes your benchmark CTR at each position of the first page and then lets your know what the biggest query and landing page opportunities are for improvement.
When migrating your website to another domain or when you are making major website changes, it is critical to follow a step by step process to minimize any traffic loss and set yourself up for future growth.
High standard of work starts with a high standard of people. The team needs a variety of health and wellness industry expertise, and at the same time, everyone needs the experience with working for SEO results.
Branko has worked with health and wellness companies for the past 10 years. He understands the industry well and knows what it takes to have effective marketing in this space.
Sona has worked on design for some of the top health & wellness companies. She makes your assets stand out, and she makes you love the creative parts of the process. Her taste and ideas are bold.
John is one of a kind in his research methods & strategy. He's worked directly with the executive teams of some of the largest B2B & B2C brands and has helped various companies in the health & wellness space scale their businesses through organic search.
Oscar keeps all of our health and wellness SEO projects on pace and on schedule. He understands the healthcare industry and will work with you to make sure we are hitting all of our KPI's.
Byron can help solve any complex website development problems your health and wellness business may be facing. He will assist you with everything from optimizing your current website or creating brand new page templates from scratch.
David has setup complex web analytics tracking for many brands in the health & wellness space. Having accurate data is critical for your SEO campaign and David will make sure all of the valuable actions we are trying to drive are tracked and ultimately mapped back to revenue.
Veronika helps keep our systems running well and works behind the scenes for all of our health and wellness clients. She will help make sure your reporting is visualized in a way that allows us to easily find insights and drive business decisions.
Noah brings deep technical and content SEO expertise to the team. He's involved in our end to end SEO process for our health & wellness clients. He will help buildout the SEO strategy and then lead the execution of the strategy.
Marjorie is an emergency room physician who likes to write at night to unwind. When you read her in-depth articles, you’ll be able to tell they’re written by a doctor. One who cares deeply about the facts, and one who understands marketing too.
Book a call with one of our health and wellness growth strategists to learn more about how you can increase revenue through SEO.