We create website content that converts for successful health & wellness companies.
Let us show you exactly what you need to do to increase organic traffic to one piece of content on your site. Completely free and no strings attached.
Our health and wellness SEO and content strategies always have Google’s “E-A-T ” guidelines in mind. It is critical we establish Expertise, Authoritativeness, and Trustworthiness (E-A-T) by using your website content and getting featured on large health care related websites.
Our process starts with getting a deep understanding of your business and target audience. We will work closely with your team to figure out exactly who we are trying push our marketing towards.
Next we move into the audit and research phase. The audit and research documents help set the stage for which specific SEO tactics your business needs to get results.
Finally we move into the optimization and content creation phase. This is where we continually create new content for your website and optimize any existing assets you may have to improve our organic search footprint.
We are considered expert SEO consultants for health and wellness industries because we understand the unique digital marketing challenges that the health industry faces. We have systems that create feedback loops, help us learn, and generate predictable results.
Healthcare clinic had redesigned their website and lost 73% of their organic traffic. They removed most of their blog content as they felt the traffic they were getting was not converting or leading to new business.
We created a new content strategy that focused on targeting keywords at all 3 phases of the funnel. We then created 2-3 new blog and resource pages per month. Many of the posts we published started ranking on the first page for our target keywords within 2-3 months. This allowed us to build traffic to new record highs but also grow leads at a similar rate. The chart shows organic click and impression growth for a new piece of content that was published in January.
The website recently reached new all time highs for organic traffic and is on pace to continue that growth over the next few months. Leads generated specifically from the content we created has also led to new record highs. Organic search is now the clients most profitable channel and we are looking to continue to scale this growth.
Health and diet website was seeing a steady decline in organic traffic. They had published 1,000's of posts throughout the years but hadn't made any updates to their current content that performed well in the past but started to decline.
Since the website had over 1,000 blogs, we used our custom CTR analysis tool to identity the pages that would have the most traffic improvement in the short term if we could improve the CTR for the keywords they already rank well for. This was the clear low hanging fruit that could help reverse the decline in traffic.
By rewriting our title tags and meta descriptions and using our SEO testing tool, we were able to see increases in both CTR and average position which resulted in huge increases in clicks for our target pages.
Growing SaaS platform wanted to rebrand and narrow their focus into what the do best. They wanted to minimize any traffic loss during this migration and put a plan in place to grow their organic visibilty.
They also had been seeing declining rankings for their most important product based keyword.
We followed our Migration checklist to ensure that no stones were left unturned and traffic loss was minimal. We ramped up marketing efforts after the migration to start building brand awareness for the new domain.
We now rank in position 1 for our top money keyword which was previously on page 2 before the migration. This has led to hundreds of clicks per month from highly qualified users in our target audience.
We outranked some big authority marketing sites with our smaller and less authoritative domain.
We’ve learned the aspects of SEO through study and experimenting. Now we enjoy passing on what we know.
High standard of work starts with a high standard of people. The team needs a variety of health and wellness industry expertise, and at the same time, everyone needs the experience with working for SEO results.
Branko has worked with health and wellness companies for the past 10 years. He understands the industry well and knows what it takes to have effective marketing in this space.
Sona has worked on design for some of the top health & wellness companies. She makes your assets stand out, and she makes you love the creative parts of the process. Her taste and ideas are bold.
John is one of a kind in his research methods & strategy. He's worked directly with the executive teams of some of the largest B2B & B2C brands and has helped various companies in the health & wellness space scale their businesses through organic search.
Oscar keeps all of our health and wellness SEO projects on pace and on schedule. He understands the healthcare industry and will work with you to make sure we are hitting all of our KPI's.
Byron can help solve any complex website development problems your health and wellness business may be facing. He will assist you with everything from optimizing your current website or creating brand new page templates from scratch.
David has setup complex web analytics tracking for many brands in the health & wellness space. Having accurate data is critical for your SEO campaign and David will make sure all of the valuable actions we are trying to drive are tracked and ultimately mapped back to revenue.
Veronika helps keep our systems running well and works behind the scenes for all of our health and wellness clients. She will help make sure your reporting is visualized in a way that allows us to easily find insights and drive business decisions.
Prachi is a technical copywriter and trained choreographer with a background in Computer Science Engineering. When not stirring a routine with other artists, she is at her desk, usually writing and coding sometimes.
With a tech backdrop, she is always curious to learn more about the good stuff and add it to her writing stack.
One of our health & wellness SEO strategists will give you a step by step plan to help you improve one piece of content on your site. You can then implement, and enjoy the results.