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Clean Up Technical Issues Hindering Your Site’s Visibility

You just found the technical SEO agency that will help you build the strong foundation you need to make your websites successful.

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Jill Coyle

Jill Coyle

VP & Director,
Hill Aevium

There is a sense of confidence I get when I know Chosen Data is working with us.

Anything analytical or data driven, Chosen Data is the perfect partner.

They get it done, and they get it done well.

Chris Healy

Chris Healy

CEO,
The Longhairs

The deliverables were highly valuable. The concise, in-depth reports provided insights that matter, and the analysis provided clear, actionable steps toward increasing revenue. The presentation hit us like a truck and it was clear we could expect immediate results from taking action on their insights.

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WHAT IS TECHNICAL SEO FOR?

Purpose

For search engines, tech SEO helps the crawlers understand your website’s relevance and authority. To a point where Google learns to prefer your website. You get there with clean back-end, effective SEO tags, strategic structure, migration checklists, working links and redirects, or monitoring.

For visitors, it aims to make the experience smooth and enjoyable. To remove friction and reward interaction. You get there with engaging design, site speed, intuitive UX, ease of navigation, or a short path to desired content.

Benefits

More quality traffic to your content, site-wide because you have a solid foundation to build authority on.
Lower website maintenance costs because a house that’s built well is cheaper to maintain.
Positive, not negative, impact of domain or website migrations, and other major website changes because when you migrate, redesign, or restructure, and your changes are real improvements, it makes sense to get rewarded by the search engines.
Higher conversion rates because removing friction is a factor for both organic search traffic and conversion rates.
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TECH SEO PROJECT CASE STUDIES

We consider ourselves expert technical SEO consultants because we have systems that create feedback loops, help us learn, and generate predictable results.

TECHNICAL SEO AUDIT & CORE WEB VITALS OPTIMIZATION

Problem:

In the face of Core Web Vitals growing in importance as a ranking factor, the client’s FinTech site showed dire PageSpeed scores.

A tragic 16 on mobile, as little as 56 on desktop.

Problem

Solution:

We took a round of trying to optimize the existing website, built on Gatsby. We had minor improvements, but nothing to call home about.

So we told the client about the expected impact of a platform migration, and flipped the whole site to a custom WordPress theme.

Solution

Results:

Mobile PageSpeed scores improved to 73 and desktop speed improved to 90. The magic was acknowledged and success memes were exchanged on Slack.

Organic clicks started to trend up shortly after page speed was improved.

Results

CTR ANALYSIS, EXECUTION, & TESTING

Problem:

Informational content website was seeing a steady decline in organic traffic. They had published 1,000's of posts throughout the years but hadn't made any updates to their current content that performed well in the past but started to decline.

Problem

Solution:

Since the website had over 1,000 blogs, we used our custom CTR analysis tool to identity the pages that would have the most traffic improvement in the short term if we could improve the CTR for the keywords they already rank well for. This was the clear low hanging fruit that could help reverse the decline in traffic.

Solution

Results:

By rewriting our title tags and meta descriptions and using our SEO testing tool, we were able to see increases in both CTR and average position which resulted in huge increases in clicks for our target pages.

Results

WEBSITE MIGRATION STRATEGY & EXECUTION

Problem:

Growing marketing SaaS platform wanted to rebrand and narrow their focus into what the do best. They wanted to minimize any traffic loss during this migration and put a plan in place to grow their organic visibilty.

They also had been seeing declining rankings for their most important product based keyword.

Problem

Solution:

We followed our Migration checklist to ensure that no stones were left unturned and traffic loss was minimal. We ramped up marketing efforts after the migration to start building brand awareness for the new domain.

Solution

Results:

We now rank in position 1 for our top money keyword which was previously on page 2 before the migration. This has led to hundreds of clicks per month from highly qualified users in our target audience.

We outranked some big authority marketing sites with our smaller and less authoritative domain.

Results
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OUR TECHNICAL SEO STACK

Thanks to John, our Director of Tech SEO, and his hobby of collecting lifetime memberships on AppSumo, we’ve tried enough SEO tools to break a Google Sheet formula if we were to count them. Those we use today are our long-time faves.

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RESOURCES & PUBLICATIONS

We’ve learned the technical aspects of SEO through study and experimenting. Now we enjoy passing on what we know.

TECHNICAL AUDIT DECK TEMPLATE

Download Our Audit Deck

How you present the data from a technology audit is critical for getting changes implemented. Follow our process to make sure your websites technical foundation is in place.

IN-HOUSE CTR ANALYSIS TOOL

Download Our CTR Tool

Our CTR tool analyzes your benchmark CTR at each position of the first page and then lets your know what the biggest query and landing page opportunities are for improvement.

DOMAIN MIGRATION CHECKLIST

Download The Checklist

When migrating your website to another domain or when you are making major website changes, it is critical to follow a step by step process to minimize any traffic loss and set yourself up for future growth.

TECH SEO TEAM ROLES

High standard of work starts with a high standard of people. The team needs a variety of expertise, and at the same time, everyone needs the experience with working for SEO results.

Branko Kral

Founder & Director

Community leader, optimizer, linguist fluent in four languages, and a global citizen who has lived in seven countries, Branko is the marketer you want to spearhead your project.

Sona Krsnakova

Design Lead

Sona makes your assets stand out, and she makes you love the creative parts of the process. Her taste and ideas are bold. If you get to work with her enough, you may even learn a thing or two about cold water waves.

John Reinesch

Co-Founder & SEO Director

John is one of a kind in his research methods, strategy files, automation routines, execution speed, and amount of AppSumo lifetime deals. He’s the SEO who gives you confidence that you’re doing it right.

Oscar Argüello

Project Manager, Design Lead

Oscar's organizational and communication skills put the professional email forwarders that you’ve been annoyed with to shame. He's the PM you've been dreaming of who understands advanced workflows just as well as he understands marketing.

Byron Corrales

Development Lead

Byron has been at the core of the team for 7 years, and once you start witnessing him solving your problems, you’ll see exactly why. It will come as no surprise that he’s also a co-founder of his own successful web dev company.

David Nwosu

Analytics Dev

David is the dev that other expert devs get impressed by (true story). When you’re wondering if something on your site can be measured, and you ask David, he’ll say yes and set it up like it’s a breeze. Which it is — for him.

Veronika Senova

Operations Manager, Data Viz

Veronika has a master’s in statistics, a knack for creating systems, an eye for visual communication, and a thrilled little family. You’ll know she’s behind the scenes of the good things that come your way when you get involved with us.

Noah Kain

SEO Strategist

Noah brings deep technical and content SEO expertise to the team. He's involved in our end to end SEO process from Strategy to execution.

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GET BOTH CRAWLERS AND USERS TO PREFER YOUR SITE