Our financial services SEO and content strategies will help you scale organic traffic and revenue.
Our process starts with getting a deep understanding of your business and target audience. We’ll work closely with your team and utilize our own financial services knowledge to develop the strategy you need to grow your search visibilty.
The audit and research phase helps determine the exact SEO tactics your company needs to help move the needle.
Finally we move into the optimization and content creation phase. This is where we continually create new content for your website and optimize any existing assets you may have to improve our organic search footprint.
We are considered expert SEO consultants for financial services companies because we understand the unique digital marketing challenges that the financial service industry faces. We have systems that create feedback loops, help us learn, and generate predictable results.
We created a new content strategy that focused on targeting keywords at all 3 phases of the funnel. We then created 2-3 new blog and resource pages per month. Many of the posts we published started ranking on the first page for our target keywords within 2-3 months. This allowed us to build traffic to new record highs but also grow leads at a similar rate. The chart shows organic click and impression growth for a new piece of content that was published in January.
The website recently reached new all time highs for organic traffic and is on pace to continue that growth over the next few months. Leads generated specifically from the content we created has also led to new record highs. Organic search is now the clients most profitable channel and we are looking to continue to scale this growth.
Informational content website was seeing a steady decline in organic traffic. They had published 1,000's of posts throughout the years but hadn't made any updates to their current content that performed well in the past but started to decline.
Since the website had over 1,000 blogs, we used our custom CTR analysis tool to identity the pages that would have the most traffic improvement in the short term if we could improve the CTR for the keywords they already rank well for. This was the clear low hanging fruit that could help reverse the decline in traffic.
By rewriting our title tags and meta descriptions and using our SEO testing tool, we were able to see increases in both CTR and average position which resulted in huge increases in clicks for our target pages.
Growing marketing SaaS platform wanted to rebrand and narrow their focus into what the do best. They wanted to minimize any traffic loss during this migration and put a plan in place to grow their organic visibilty.
They also had been seeing declining rankings for their most important product based keyword.
We followed our Migration checklist to ensure that no stones were left unturned and traffic loss was minimal. We ramped up marketing efforts after the migration to start building brand awareness for the new domain.
We now rank in position 1 for our top money keyword which was previously on page 2 before the migration. This has led to hundreds of clicks per month from highly qualified users in our target audience.
We outranked some big authority marketing sites with our smaller and less authoritative domain.
We’ve learned the aspects of SEO through study and experimenting. Now we enjoy passing on what we know.
High standard of work starts with a high standard of people. The team needs a variety of financial services expertise, and at the same time, everyone needs the experience with working for SEO results.
Branko has led projects in the Crypto & FinTech industries and helps keep the Chosen Data team moving forward. He's increased revenue for both startups and established companies through his innovative strategies and attention to detail.
Sona has worked on design for some of the top FinTech & crypto companies. She makes your assets stand out, and she makes you love the creative parts of the process. Her taste and ideas are bold.
Sharon and her partner Christina write expert, polished copy for our clients in the financial field. You’ll be able to tell there’s a CPA degree in the mix. When you need expertly written finance copy, Sharon is your go to person.
Oscar keeps all of our MarTech SEO projects on pace and on schedule. He understands the marketing industry and will work with you to make sure we are hitting all of our KPI's.
Byron can help solve any complex website development problems your MarTech business may be facing. He will assist you with everything from optimizing your current website or creating brand new page templates from scratch.
David has setup complex web analytics tracking for many brands in the FinTech & Crypto space. Having accurate data is critical for your SEO campaign and David will make sure all of the valuable actions we are trying to drive are tracked and ultimately mapped back to revenue.
Veronika helps keep our systems running well and works behind the scenes for all of our FinTech and crypto clients. She will help make sure your reporting is visualized in a way that allows us to easily find insights and drive business decisions.
Father of a lovely family with a master's degree in Probability and Statistics he enjoys working with data and big data pipelines. Radko has analyzed, tested, and transformed hundreds of messy data sources into well-organized integrated databases, so they can later become tailor-made dashboards with breathtaking insides. Programming languages of choice are SQL, Scala, and R.
Book a call with one of our financial services growth strategists to learn more about how you can increase revenue through SEO.