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GENERATE MORE REVENUE FOR YOUR FINANCIAL SERVICES COMPANY

We help financial services companies increase revenue from organic search through tech SEO, content, & analytics.

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Jill Coyle

Jill Coyle

VP & Director,
Hill Aevium

There is a sense of confidence I get when I know Chosen Data is working with us.

Anything analytical or data driven, Chosen Data is the perfect partner.

They get it done, and they get it done well.

Chris Healy

Chris Healy

CEO,
The Longhairs

The deliverables were highly valuable. The concise, in-depth reports provided insights that matter, and the analysis provided clear, actionable steps toward increasing revenue. The presentation hit us like a truck and it was clear we could expect immediate results from taking action on their insights.

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Our Financial Services SEO Process

Purpose

Our financial services SEO and content strategies will help you scale organic traffic and revenue.

Phase 1: Target Audience Deep Dive

Our process starts with getting a deep understanding of your business and target audience. We’ll work closely with your team and utilize our own financial services knowledge to develop the strategy you need to grow your search visibilty.

Phase 2: Research & Strategy

The audit and research phase helps determine the exact SEO tactics your company needs to help move the needle.

Phase 3: Content Creation and Optimization

Finally we move into the optimization and content creation phase.  This is where we continually create new content for your website and optimize any existing assets you may have to improve our organic search footprint.

Benefits

Generate more revenue and improve your bottom line because we build you a scalable lead generation system.
Improve your lead volume and quality because we help you get in front of your target audience when they are ready to buy.
Grow your organic traffic & visibilty because our content system will make you an industry authority.
Get new backlinks and mentions because we have strategic partnerships with financial services websites.
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SEO PROJECT CASE STUDIES

We are considered expert SEO consultants for financial services companies because we understand the unique digital marketing challenges that the financial service industry faces. We have systems that create feedback loops, help us learn, and generate predictable results.

CONTENT STRATEGY AND CREATION

Problem:

Client had redesigned their website and lost 73% of their organic traffic. They removed most of their blog content as they felt the traffic they were getting was not converting or leading to new business.

Solution:

We created a new content strategy that focused on targeting keywords at all 3 phases of the funnel. We then created 2-3 new blog and resource pages per month. Many of the posts we published started ranking on the first page for our target keywords within 2-3 months. This allowed us to build traffic to new record highs but also grow leads at a similar rate. The chart shows organic click and impression growth for a new piece of content that was published in January.

Results:

The website recently reached new all time highs for organic traffic and is on pace to continue that growth over the next few months. Leads generated specifically from the content we created has also led to new record highs. Organic search is now the clients most profitable channel and we are looking to continue to scale this growth.

CTR ANALYSIS, EXECUTION, & TESTING

Problem:

Informational content website was seeing a steady decline in organic traffic. They had published 1,000's of posts throughout the years but hadn't made any updates to their current content that performed well in the past but started to decline.

Problem

Solution:

Since the website had over 1,000 blogs, we used our custom CTR analysis tool to identity the pages that would have the most traffic improvement in the short term if we could improve the CTR for the keywords they already rank well for. This was the clear low hanging fruit that could help reverse the decline in traffic.

Solution

Results:

By rewriting our title tags and meta descriptions and using our SEO testing tool, we were able to see increases in both CTR and average position which resulted in huge increases in clicks for our target pages.

Results

WEBSITE MIGRATION STRATEGY & EXECUTION

Problem:

Growing marketing SaaS platform wanted to rebrand and narrow their focus into what the do best. They wanted to minimize any traffic loss during this migration and put a plan in place to grow their organic visibilty.

They also had been seeing declining rankings for their most important product based keyword.

Problem

Solution:

We followed our Migration checklist to ensure that no stones were left unturned and traffic loss was minimal. We ramped up marketing efforts after the migration to start building brand awareness for the new domain.

Solution

Results:

We now rank in position 1 for our top money keyword which was previously on page 2 before the migration. This has led to hundreds of clicks per month from highly qualified users in our target audience.

We outranked some big authority marketing sites with our smaller and less authoritative domain.

Results
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OUR FINANCIAL SERVICES SEO STACK

Thanks to John, our Director of Tech SEO, and his hobby of collecting lifetime memberships on AppSumo, we’ve tried enough SEO tools to break a Google Sheet formula if we were to count them. Those we use today are our long-time faves.

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RESOURCES & PUBLICATIONS

We’ve learned the aspects of SEO through study and experimenting. Now we enjoy passing on what we know.

TECHNICAL AUDIT DECK TEMPLATE

Download Our Audit Deck

How you present the data from a technology audit is critical for getting changes implemented. Follow our process to make sure your websites technical foundation is in place.

IN-HOUSE CTR ANALYSIS TOOL

Download Our CTR Tool

Our CTR tool analyzes your benchmark CTR at each position of the first page and then lets your know what the biggest query and landing page opportunities are for improvement.

DOMAIN MIGRATION CHECKLIST

Download The Checklist

When migrating your website to another domain or when you are making major website changes, it is critical to follow a step by step process to minimize any traffic loss and set yourself up for future growth.

FINANCIAL SERVICES SEO TEAM ROLES

High standard of work starts with a high standard of people. The team needs a variety of financial services expertise, and at the same time, everyone needs the experience with working for SEO results.

Branko Kral

Founder & Director

Community leader, optimizer, linguist fluent in four languages, and a global citizen who has lived in seven countries, Branko is the marketer you want to spearhead your project.

Branko Kral

Founder & Director

Branko has been featured on many of the top MarTech websites in the industry and continues to work with some of the top brands. He'll help you leverage his MarTech relationships to grow search presence.

Branko Kral

Founder & Director

Branko has been featured on many of the top MarTech websites in the industry and continues to work with some of the top brands. He'll help you leverage his MarTech relationships to grow search presence.

Sona Krsnakova

Design

Sona makes your assets stand out, and she makes you love the creative parts of the process. Her taste and ideas are bold. If you get to work with her enough, you may even learn a thing or two about cold water waves.

Sona Krsnakova

Design

Sona has worked on design for some of the best MarTech companies. She makes your assets stand out, and she makes you love the creative parts of the process. Her taste and ideas are bold.

Sharon Fell

Finance Copywriter

Sharon and her partner Christina write expert, polished copy for our clients in the financial field. You’ll be able to tell there’s a CPA degree in the mix.

Scott Raynor

Marketing & Finance Copywriter

Scott has a rich experience with writing for big blogs, combined with a stellar ability to research complex topics. He’s the powerhouse for expert copy that you (and we) were hoping to find.

Scott Raynor

Marketing Copywriter

Scott has vast experience with writing for some of the largest MarTech websites in the industry. He's written for Moz, Single Grain, SEMrush, Supermetrics, SERPStat, and more.

John Reinesch

Co-Founder & SEO Director

John has led SEO strategy for some of the largest MarTech companies in the industry. He know's the industry well and he know's what it takes to drive organic traffic in the competitive MarTech landscape.

John Reinesch

Co-Founder & SEO Director

John is one of a kind in his research methods, strategy files, automation routines, execution speed, and amount of AppSumo lifetime deals. He’s the SEO who gives you confidence that you’re doing it right.

John Reinesch

Co-Founder & SEO Director

John is one of a kind in his research methods, strategy files, automation routines, execution speed, and amount of AppSumo lifetime deals. He’s the SEO who gives you confidence that you’re doing it right.

Oscar Argüello

Project Manager, Design Lead

Oscar's organizational and communication skills put the professional email forwarders that you’ve been annoyed with to shame. He's the PM you've been dreaming of who understands advanced workflows just as well as he understands marketing.

Oscar Argüello

Project Manager, Design Lead

Oscar keeps all of our MarTech SEO projects on pace and on schedule. He understands the marketing industry and will work with you to make sure we are hitting all of our KPI's.

Jan Perez

Developer, Solutions Engineer

Jan's experience and initiative is like no other, and his solutions are clean. He's executed the difficult design of this website, built custom customer portals, and tackled other advanced challenges — with a smile.

Byron Corrales

Development Lead

Byron has been at the core of the team for 7 years, and once you start witnessing him solving your problems, you’ll see exactly why. It will come as no surprise that he’s also a co-founder of his own successful web dev company.

David Nwosu

Analytics Dev

David is the dev that other expert devs get impressed by (true story). When you’re wondering if something on your site can be measured, and you ask David, he’ll say yes and set it up like it’s a breeze. Which it is — for him.

David Nwosu

Analytics Dev

David has setup complex web analytics tracking for many of the leading brands in the MarTech space. Having accurate data is critical for your MarTech SEO campaign and David will make that happen.

Veronika Senova

Operations Manager, Data Viz

Veronika has a master’s in statistics, a knack for creating systems, an eye for visual communication, and a thrilled little family. You’ll know she’s behind the scenes of the good things that come your way when you get involved with us.

Veronika Senova

Operations Manager & Data Viz Expert

Veronika helps keep our systems running well and works on business operations. She will also work with you on data visualization to make sure our reporting is as actionable as possible.

Noah Kain

SEO Strategist

Noah brings deep technical and content SEO expertise to the team. He's involved in our end to end SEO process from Strategy to execution.

Noah Kain

SEO Strategist

Noah brings deep technical and content SEO expertise to the team. He's involved in our end to end SEO process from strategy to execution.

Noah Kain

SEO Strategist

Noah brings deep technical and content SEO expertise to the team. He's involved in our end to end SEO process from strategy to execution.

Marjorie Launico

Medical Copywriter

Marjorie is an emergency room physician who likes to write at night to unwind. When you read her in-depth articles, you’ll be able to tell they’re written by a doctor. One who cares deeply about the facts, and one who understands marketing too.

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BOOK YOUR STRATEGY CALL

Book a call with one of our financial services growth strategists to learn more about how you can increase revenue through SEO.