We create website content that converts for credit unions.
Let us show you exactly what you need to do to increase organic traffic to one piece of content on your site. Completely free and no strings attached.
Founder
Founder
For search engines, bank and credit union SEO helps the crawlers understand your website’s relevance and authority. To a point where Google learns to prefer your website. You get there with clean back-end, effective SEO tags, strategic structure, & stellar content.
For visitors, it aims to make the experience smooth and enjoyable. To remove friction and reward interaction. You get there with engaging design, site speed, intuitive UX, ease of navigation, or a short path to desired content.
We are considered expert SEO consultants for banks and credit unions because we understand the unique digital marketing challenges that the banking industry faces. We have systems that create feedback loops, help us learn, and generate predictable results.
In the face of Core Web Vitals growing in importance as a ranking factor, the client’s FinTech site showed dire PageSpeed scores.
A tragic 16 on mobile, as little as 56 on desktop.
We took a round of trying to optimize the existing website, built on Gatsby. We had minor improvements, but nothing to call home about.
So we told the client about the expected impact of a platform migration, and flipped the whole site to a custom WordPress theme.
Mobile PageSpeed scores improved to 73 and desktop speed improved to 90. The magic was acknowledged and success memes were exchanged on Slack.
Organic clicks started to trend up shortly after page speed was improved.
Informational content website was seeing a steady decline in organic traffic. They had published 1,000's of posts throughout the years but hadn't made any updates to their current content that performed well in the past but started to decline.
Since the website had over 1,000 blogs, we used our custom CTR analysis tool to identity the pages that would have the most traffic improvement in the short term if we could improve the CTR for the keywords they already rank well for. This was the clear low hanging fruit that could help reverse the decline in traffic.
By rewriting our title tags and meta descriptions and using our SEO testing tool, we were able to see increases in both CTR and average position which resulted in huge increases in clicks for our target pages.
Growing marketing SaaS platform wanted to rebrand and narrow their focus into what the do best. They wanted to minimize any traffic loss during this migration and put a plan in place to grow their organic visibilty.
They also had been seeing declining rankings for their most important product based keyword.
We followed our Migration checklist to ensure that no stones were left unturned and traffic loss was minimal. We ramped up marketing efforts after the migration to start building brand awareness for the new domain.
We now rank in position 1 for our top money keyword which was previously on page 2 before the migration. This has led to hundreds of clicks per month from highly qualified users in our target audience.
We outranked some big authority marketing sites with our smaller and less authoritative domain.
Thanks to John, our Director of Tech SEO, and his hobby of collecting lifetime memberships on AppSumo, we’ve tried enough SEO tools to break a Google Sheet formula if we were to count them. Those we use today are our long-time faves.
We’ve learned the aspects of SEO through study and experimenting. Now we enjoy passing on what we know.
High standard of work starts with a high standard of people. The team needs a variety of financial services expertise, and at the same time, everyone needs the experience with working for SEO results.
Branko has led projects in the Crypto & FinTech industries and helps keep the Chosen Data team moving forward. He's increased revenue for both startups and established companies through his innovative strategies and attention to detail.
Sona has worked on design for some of the top FinTech & crypto companies. She makes your assets stand out, and she makes you love the creative parts of the process. Her taste and ideas are bold.
John is one of a kind in his research methods, strategy files, automation routines, execution speed, and amount of AppSumo lifetime deals. He’s the SEO who gives you confidence that you’re doing it right.
Oscar keeps all of our health and wellness SEO projects on pace and on schedule. He understands the healthcare industry and will work with you to make sure we are hitting all of our KPI's.
Byron can help solve any complex website development problems your health and wellness business may be facing. He will assist you with everything from optimizing your current website or creating brand new page templates from scratch.
Veronika has a master’s in statistics, a knack for creating systems, an eye for visual communication, and a thrilled little family. You’ll know she’s behind the scenes of the good things that come your way when you get involved with us.
Marjorie is an emergency room physician who likes to write at night to unwind. When you read her in-depth articles, you’ll be able to tell they’re written by a doctor. One who cares deeply about the facts, and one who understands marketing too.
Michael specializes in crafting long-form pieces for Martech companies. He’s also an accomplished author, blogger, and a slightly above average cook.
One of our credit union growth strategists will give you a step by step plan to help you improve one piece of content on your site. You can then implement, and enjoy the results.
